I think we should be a bit realistic here, though - not that I am not advocating laser safety, but think about it: on a diffuse, white surface, which would diffuse close to ALL of the power, gaining distance from the dot reduces power drastically.
My guess is that, at 1cm away from a dot on a white, diffusing surface (like your wall?), you would get a huge portion of that power being reflected back into your eye, even during the day (assuming the dot is well focused).
That means that, at 2cm, you get half of that, because the amount of light is inversely proportional to the distance squared.
So at 2cm, you're getting 250mW, at 5cm you're getting 40mW, at 10cm, you're getting 10mW, at 50cm, you're getting a measly .4mW.
Now, of course, those numbers aren't accurate, they were just a thought experiment, but the point is, even at half a meter, even assuming that my numbers are a tenth of the actual power you would receive, you would still be getting less than the 5mW limit that has been determined to be dangerous before your blink reflex.
And, again, to be honest, I look at the dot from my ~1W 445 from a fairly close distance all the time - no vision loss yet, and I don't have that "blink reflex" when I see it.
I am *not* advocating that you look at it up close or not use safety goggles. Be weary of reflections in doors, too! Those can do as much damage as a direct hit. For God's sake, PROTECT YOUR EYES.
I am just saying that we need to be realistic here, and that looking at the dot from ten feet across the room is, for all intents and purposes, fine.
I am going to get hugely flamed for this, but... meh.