You might be able to send it back..., but it seems unlikely based on their advertising. This is why you should do your homework before buying lasers. 5w lasers at 650nm are very unusual, and the source would be a c-mount diode, and they are rarely used in portable lasers. Sorry you got burned.
There are many great places you could get a better laser for less. There are many red lasers on eBay, but in my personal experience, they are rarely above 80-100mw. If you are looking to get a replacement, would suggest you get the so-called red "prome" laser which used to be sold on eBay but now seems to be found on laserpointerstore.com. I have one, and it came in at 250mw. Should be able to light matches easily. Looks like it’s only $9 right now. Make sure to get good safety glasses with it. Survival Lasers’s eagle pair glasses are pretty good, and though they may seem a little pricey, your vision is worth a lot more than $40.
Hope this helps.